For OX Place, the ‘X marks the spot’ campaign positions affordable homeownership as the ultimate discovery where location, lifestyle, and value intersect. The visual identity is anchored by a customisable search bar graphic and playful ‘Oooo, X marks the spot’ messaging, designed to evoke the excitement of finding your perfect home. These elements were seamlessly integrated across the campaign rollout. From outdoor installations and digital assets to printed collateral, ensuring consistency and maximum impact at every touchpoint.

Created while working in-house at Full Comms.