Aster Group
This is London
I contributed to Aster Group’s This is London campaign — a bold initiative promoting affordable shared ownership in the capital. The campaign introduced ‘Aster Intelligence’, a strategic brand concept inspired by AI, representing Aster’s smart, human-led home-buying guidance.
For the London Home Show 2025, I created animated content for Aster’s stand LED screens, as well as a separate awareness video for the main event screens to highlight the brand’s presence throughout the day. I also prototyped an interactive Aster Quiz to educate visitors on shared ownership and upcoming developments. These elements helped enhance engagement and position Aster as a forward-thinking, accessible brand in the London market.
Created while working in-house at Full Comms.
Year
2024
Client
Aster Group